Chapter 4 Via®, is a re-imagination of Latin inspired traditional hand painted/crafted tiles. The name “Via” is the Latin word for “road,” or “by way of.” In this case, Via came “by way of” merging our previous collections Olde California and Antico Portuguese into a more authentic Latin inspired line. From inception our aim was to create warm and inviting meeting spaces, outdoor lounging areas, and contemporary designs that pay homage to retro craftsmanship. True to that vision Via is an authentically hand-crafted terracotta line with many pieces being made just across the California border in Tecate, Mexico, while our hand painted designs are made by true artisans in Los Angeles. We like to think Via is the “road that has shaped one’s life” and this is certainly true as this line imparts a sentimental feeling of family gatherings and reminiscent fireside conversations.