Chapter 12 Ashland & Halsted® is by far our most ambitious collection ever released; and an absolute work of passion. For years we have been brainstorming on what “Industrial Chic” means and how it can be translated into tile. Drawing on inspiration from the heyday of American industry, we focused on what we felt were elements that best represented that era: strength, craftsmanship, and pride. It soon became apparent that the acclaimed Central Manufacturing District of Chicago was the culmination of this piece of Americana. The name Ashland and Halsted are two streets running parallel to each other that tape off the 35th Street and Pershing Road corridor, that industry titans from the early 1900’s once called home.