Pure by Sonoma: New and Improved

Out with the old, in with the new! Ashbury and AshburyNow are discontinued, but Pure by Sonoma Tilemakers now features an upgraded contemporary palette with fresh, modern shapes.

For years, Ashbury has been a staple in subway tile installations with our clients because of its elegant, neutral colors and dynamic surface offerings, which range from traditional decorative reliefs to sleek beveled edges. But even the best of the best need to retire someday. Pure by Sonoma recently received an upgrade to meet the expectations long-established by the Ashbury line.

“Sonoma Tilemakers is making room for some fabulous new product lines this year! Our goal is to continue bringing you fresh, innovative, and sophisticated products,” the California-based manufacturer stated. “As part of that effort, we must let go of products that have been part of our collection for many years,” concluding their announcement about the decision to discontinue the line effective March 2024.

In our continued support and partnership with Sonoma, TXD went from a Market Collection brand Dealer to an Authorized Dealer in 2023. As an Authorized Sonoma Tilemakers Dealer, we proudly carry these beautiful, handmade in America tile collections: Astoria, Dakota, Hustle, Mirazur, La Terrazza, Sonoma Stone, Taboo, Vihara…

… And, Pure. This line now positions itself as the ultimate “essentials” collection. So, while we bid farewell to Ashbury and AshburyNow, we say hello to a new, stunning array of soft creams and beiges, as well as contemporary colors like gold, dark blue, and dark green. These beautiful colors complement the classic white and bold tile shapes you have grown to love and appreciate from this subway collection while filling in the blanks left by the Ashbury line. Pure goes further by having matte tiles capable of withstanding light traffic residential floors. So, we’re confident when we say this is your new staple collection.

Developed and glazed in California, the Pure collection is a gorgeous and reliable American-made choice for any upcoming project. Contact your representative to learn more, or stop by the Tile X Design showroom to sample these fabulous new colors.